Studio SOGO

At Lee + White in Southwest Atlanta, Studio SOGO reimagined retail through adaptive design with a dynamic shipping container village that brings entrepreneurship to the forefront of community life. Comprised of ten custom-outfitted containers, each occupied by a small business, the project transforms industrial materials into an energetic, pedestrian-friendly marketplace.

Thoughtfully arranged to encourage discovery and connection, the container retail hub offers emerging brands an accessible platform while adding texture, creativity, and vibrancy to the broader Lee + White Development.

Completed: 2024

Photography: Marc Mauldin